KISS radio
Audience Look at the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). Answer the following questions: 1) Read page 2. What is KISS FM's mission? KIS FM's mission was to entertain there audiences who are at the range ages of 15-34. This was because KISS FM discusses and promotes youth culture, our ambitions and different ranges of content provided. This strategy helps create a stronger image for KISS and they provide social events to gain attention to there audiences and community. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. The target audience towards KISS is aimed at people from the ages of 15-34. Most of there audiences are 60 percent female and 35 percent of that audiences l...
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