Advertising assessment learner response: blog tasks

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW: Steven, mostly secure knowledge understanding displayed for the named assessment. Some relevant media terminology evidence e.g. Todorov.

EBI: A few careless mistakes e.g. (Q1 - advertisement contents) (Q2- Do not say clamps instead identify the type of mise en scene ) more focus for Q3


2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1/2
Q2: 7/12
Q3: 3/6
Q4: 6/12

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 
-The use of culture context
-subverted and reinforced stereotypes
-Mise en scene

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.
Reinforced stereotypes= The advert reinforces stereotypes such as the south Asian heritage being promoted as doctors which is a common stereotype judgement and the basket ball player and foot ball player in the black community also reinforces a stereotype but in a positive view.


5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.
The use of Props Character theory= Demonstrating Audrey Hepburn as the princess, Chauffeur as the hero, Fruit casket as the villain

The use of Todorov's equilibrium theory = Audrey Hepburn in the bus journey then the disequilibrium being the bus stopping 

The new equilibrium= Audrey Hepburn being saved by the chauffeur.

Comments

Post a Comment

Popular posts from this blog

10 questions

  1)  Which part of Media are you looking forward to the most? Film 2) What knowledge and skills do you hope to learn in Media? connotation and denotation 3) What grade are you realistically hoping to achieve in Media? a grade 7 or 8 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  Iphone 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why? 7 hours because i go on it a lot 6) What was the last TV programme or film you watched? 7) What device or subscription do you use to listen to music? spotify 8) Do you play videogames? If so, what do you play games on and what is your favourite game? roblox because its entertaining 9) Are you on social media? If so, what social media do you have and why do you like it?  tiktok because its entertaining 10) Finally, do you think the media is a positive or negative thing for young people? Why? both bec...
Read more

mise en scene (stranger things)

 Stranger things Lighting: The lighting in stranger things is quite neutral and dark to show suspense to the audience. This suggests to the audience that the setting of stranger things is quite mysterious and intense. At the start of 1:24 the lights flicker to build up a dramatic scene making the scene end up quite violent and brutal. At the scene in 6:59 we see the character calling on a telephone and the lighting is dark and quite foggy. This results the scene to look quite intense resulting that scene will become intense and fast as it is showcasing a dark scene. costume :the costumes the characters wear are mainly denim and long sleeves. This suggests the audience that the characters are based on the 80s as it has 80s furniture and denim was introduced in the 80s and how they are dressed. The character from the start is wearing a lab coat. This results that audience can tell that The guy is perhaps a doctor. In the scene at 4:31 we can see each individual characters wearing a j...
Read more

I, Daniel Blake: blog tasks

  1) What is an independent cinema, and how is it different to Hollywood blockbusters? These films are produced outside of Hollywood, making it niche. 2) What am I, Daniel Blake about?  A 59-year-old who has worked as a joiner for most of his life in North East England is working for the first time following his illness. 3) Who directed I, Daniel Blake and why is this important?  I, Daniel Blake, is directed by Ken Loach. This is important because I, Daniel Blake, is about a 59-year-old man who is denied employment and is identified as unfit to become a doctor by his society's standards. This is important because these types of scenarios occur in people's daily lives which makes I, Daniel Blake important as it can represent someone's life and finally gaining recognition of the struggles of being in finance 4) How was I, Daniel Blake, promoted to an audience? List at least  three  methods used by the film's marketing campaign and  how  they targeted the...
Read more