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Newspapers: The Times - Introduction

  1) What year was  The Times  founded and when did it start using the  Times  name? It was founded in 1785 as the Daily Universal Register and it is the oldest national daily newspaper in the UK and holds an important place name as the “paper of record” on public life, from politics and world affairs to business and sport.  2) What content did John Walter suggest the paper would offer in the first edition? John Walter I explained that “like a well-covered table, it should contain something suited to every palate” including politics, foreign affairs, matters of trade, legal trials, advertisements and “amusements”. 3) What does the page say about the political views in  The Times ?  The page says 4) Who owns  The Times  today and how is editorial integrity protected? 5) What did  The Times  introduce in 2010 and why? In 2010 the times introduced the Sunday times website which  introduce a paywall and begin charging for paid...

Newspapers: Daily Mirror - Audience and Industries

  Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror's audience is mostly older people, with almost half of their audience being aged over 30-50 years old. Most readers are of NRS social grades C1, C2 or DE, making them mostly working class.  2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? Because they involve information that involve curre 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. 4) Why are print newspapers generally read by older audiences? Because there generation are used to reading off information that comes off physically instead of digitally. 5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images. The use of main images create a striking appeal for the audiences who are reading to catch there attention. This is because its a symbolic and...

Newspapers: Daily Mirror - Language and Representations

  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: The daily mirror logo Pug: It directs the reader to the main cover of the story Splash Head: The hard news of the scandal of Fujitsu Slogan: The heart of britain Dateline:  Byline: Who wrote the article Standfirst: The immediate use of emotive language 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. The scandal of Fujitsu had the UK government to intervene about the innocent victims who had false accusation of taking away money from them 3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? It directs the reader to the main cover of the story. This is shown when the text says exclusive post suggesting how important the daily mirror is. 4) Why is the choice of ne...

December Mock Exam: Learner Response Blog Tasks

  1) Type up any feedback on your paper (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. WWW: Steven, a very solid effort-your section B knowledge is good for the OSP CSP's but remember you need to reference both for the 20 marks. 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  1.1  diegetic sound that is heard with both the characters and the audiences. A non diegetic sound is a soundtrack from the video that only the audiences can hear 3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. At the beginning there are differing angles between Will and ...

OSP: Rashford & Kardashian - Audience and Industry

  1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . The demographics for Marcus Rashford's are mainly targeted towards young teenage boys around the ages of 11-16.The psychographics for Marcus Rashford's audiences are those who enjoy football and sport. The demographics for Kim Kardashian's are mainly targeted towards teenage girls and women who are under 30.The psychographics for Kim Kardashian's audiences are women and girls who use makeup or where gym clothes like skims.                                                                            2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans...

OSP: Rashford & Kardashian - Language and Representation

Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford uses verbal and non verbal codes throughout his website whilst Kim Kardashian uses a range of written codes and serif font on her family website showing a modest website. 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  Three examples of Marcus Rashford promoting his brand is by the use of different collage pictures of himself on his home page, the use of minimalist colours and the use of a navigational bar menu which represents a verbal code. 3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.  ...

OSP: Introduction to influencers

  1) What years did YouTube, Twitter and Instagram launch? YouTube was released in 2005 Twitter was released in 2006 Instagram was released in 2010 2) What is the definition of an influencer? The definition of an influencer is someone or a group who impacts or changes a person to follow what they do ethically. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. An example of an influencer is Kim Kardashian and she has 70 million followers. She is widely known for her business clothing brand skims and is a self billionaire. 4) How big is the influencer industry according to the article? The influencer industry is significantly massive as the role of upgraded technology plays a massive role for influencers as they gain fame and popularity at a short space of time. 5) What are the problems associated with being an influencer? A problem with being an influencer is that sometime...