Newspapers: Daily Mirror - Language and Representations

 Language


1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead:The daily mirror logo
Pug:It directs the reader to the main cover of the story
Splash Head:The hard news of the scandal of Fujitsu
Slogan: The heart of britain
Dateline: 
Byline: Who wrote the article
Standfirst: The immediate use of emotive language

2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.
The scandal of Fujitsu had the UK government to intervene about the innocent victims who had false accusation of taking away money from them

3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?
It directs the reader to the main cover of the story. This is shown when the text says exclusive post suggesting how important the daily mirror is.

4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?
To demonstrate the up to date news of what's happening in the moment
5) What is the balance on the Daily Mirror front page between images, headlines and text?
The balance of the daily mirror front page shows current scandals and advertisements to promote awareness.

Representations

1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?
The Daily Mirror supports the Labour party as they are left-leaning. This is shown through the word Tories.

2) How does the Daily Mirror represent the Post Office in the CSP pages? Why do you think they present them in this way?
The daily mirror represents the post office as untrustworthy to reinfirce there sympathy for the victims who were challenged by post office.

3) How is Fujitsu represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Fujitsu on the inside page. Give detailed answers with evidence from the CSP pages.
Fujitsu are represented as the 'villains' in this scandal due to the red typography being used. This is because the colour red associates with evil giving them a negative representation.

4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.
The conservative party are represented as being responsible of the scandal due to the political party not following there own rules they stand on. This is because Rishi Sunak is represented as a criminal on the CSP page giving him a negative representation.

5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?
`The former CEO of Fujitsu subverts stereotypes as she is the main target to the cause of the scandal. This is because its not commonly known for women to be the 'villain' as its commonly from men. However in the second CSP the daily mirror reinforces gender stereotypes through the conservative party. This is because they have been paid to support the former chainman of Fujitsu in order for them to be by their side.

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