Audience
Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).
Answer the following questions:
1) Read page 2. What is KISS FM's mission?
KIS FM's mission was to entertain there audiences who are at the range ages of 15-34. This was because KISS FM discusses and promotes youth culture, our ambitions and different ranges of content provided. This strategy helps create a stronger image for KISS and they provide social events to gain attention to there audiences and community.
2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
The target audience towards KISS is aimed at people from the ages of 15-34. Most of there audiences are 60 percent female and 35 percent of that audiences live in London. Predominantly most of there target audiences live in the urban areas and 65 percent of them live outside of London.
The target audience towards KISS is aimed at people from the ages of 15-34. Most of there audiences are 60 percent female and 35 percent of that audiences live in London. Predominantly most of there target audiences live in the urban areas and 65 percent of them live outside of London.
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
They use digital media and technology by YouTube, live events and on demand streaming on apps, KISS connects with it's audience through a multi- platform strategy of presenting content around the music they love and the things they’re into.
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
They offer music from major artists and industries which promote urban and rhythmic tunes in Hip Hop, Dance, House and Afrobeat's. they also provide DJ's such as Tiffany Calver, DJ Pioneer and James Hype.
5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?
By downloading there KISS app to promote there platforms and its accessible in countries such as UAE. It's also available on sky to stream there social events. It's also hugely successful beyond the radio with compilation album releases and sell out club nights across the world from London to Europe
6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
I think some listeners to the KISS Breakfast show are sometimes active. This is because regular radio listeners tend to stay loyal to what they listen to on a regular basis. However some listeners are quite passive as new technology takes over everyone in there daily life.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
They offer relatable context which appeals to a wider range of audiences such as teenagers and young adults. This helps increase there brand image which help stand out from other radio shows.
8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
The genre of music that people were listening to contrasts the music being listened to today. this is because the music being listened to during the 1960s were quite slow- paced and calm compared to now its quite upbeat.
9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
KISS FM Breakfast show promotes relatable content to there audiences compared to Radio 1 it promotes music.
10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?
The preferred reading on why fans love the show is because the show does not promote any explicit language or content which makes this show more suitable for both adults and children. However the oppositional reading is that the audience may criticise or despise the show since the content and information provided to this show does not match up to what everyone in the age group's interests and satisfactions.
Industry
1) When did KISS FM first launch and what type of station was it then?
KISS |FM first launched during 2006 and it was regulated by of come.
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
1) When did KISS FM first launch and what type of station was it then?
KISS |FM first launched during 2006 and it was regulated by of come.
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
The different types of media shown are heat, kisstory and hits radio.
3) How does KISS FM make money?
They make there money through advertising, sponsorship and events (such as summer festivals and the Wembley Arena Halloween party).
4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?
Then kiss radio show has ultimately 50000 listeners and they have changed over the years as it became international by 1990.
5) How is KISS FM regulated and what can happen if they break the rules?
KISS FM is regulated by promoting music directed by there target audience around the ages of 15-34 and if they break the rules they are at risk of closing there radio station.
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