OSP: Rashford & Kardashian - Audience and Industry

 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

The demographics for Marcus Rashford's are mainly targeted towards young teenage boys around the ages of 11-16.The psychographics for Marcus Rashford's audiences are those who enjoy football and sport.

The demographics for Kim Kardashian's are mainly targeted towards teenage girls and women who are under 30.The psychographics for Kim Kardashian's audiences are women and girls who use makeup or where gym clothes like skims.                                                                           

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

Marcus Rashford uses social media through his Instagram by putting highlights of his journey of becoming successful.

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

Engagement rate is a measure of how much audiences engage with posts through likes/comments. Marcus Rashford's is currently 3.2%, and Kardashian's is currently 0.33% 

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).

5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?


Industries

1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money? 

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

4) What are the worries about Instagram’s negative effects?

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

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