OSP: Rashford & Kardashian - Audience and Industry

 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

The demographics for Marcus Rashford's are mainly targeted towards young teenage boys around the ages of 11-16.The psychographics for Marcus Rashford's audiences are those who enjoy football and sport.

The demographics for Kim Kardashian's are mainly targeted towards teenage girls and women who are under 30.The psychographics for Kim Kardashian's audiences are women and girls who use makeup or where gym clothes like skims.                                                                           

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

Marcus Rashford uses social media through his Instagram by putting highlights of his journey of becoming successful.

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

Engagement rate is a measure of how much audiences engage with posts through likes/comments. Marcus Rashford's is currently 3.2%, and Kardashian's is currently 0.33% 

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).

5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

Kim Kardashians preferred reading is that she is an entrepreneur that has her own business called skims and she uses her funds from her TV reality show called ''keep up with the Kardashians'' to promote her businesses.

The oppositional reading for Kim Kardashian is that she is not the best role model towards young audiences as she promotes ignorance. 

Marcus Rashford's preferred reading is that he is a self made celebrity from doing football and that he is charitable.

The oppositional reading towards him is that he goes past what he does outside of his career such as charity work instead of being a footballer all the time. 


Industries

1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money? 

Kim Kardashians net worth is is $1.9 billion and her online prescience helps her make money as she has promoted and successful brands such as SKIMS. 

Rashford has £60 million in his net worth and he uses his online presence to help boost that money from football  

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

Kardashian is associated with skims as that is her own self made business.

Rashford is associated with sportswear such as Nike as it promotes shoes such as football shoes which represents Marcus rash ford as he is a footballer  .

3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?


4) What are the worries about Instagram’s negative effects?

Anyone can show acts of criticism or hatred towards any celebrities or anyone which can lead to threats.

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

This might change in the future because because social media has become more advanced making it easier or harder for others to express there emotions to others.

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

In 2022 the internet is regulated by Increased Transparency and Control Over Algorithms making it more safer for young members of the internet to prevent any experience of hate 

Comments

Post a Comment

Popular posts from this blog

KISS radio

  Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? KIS FM's mission was to entertain there audiences who are at the range ages of 15-34. This was because KISS FM discusses and promotes youth culture, our ambitions and different ranges of content provided. This strategy helps create a stronger image for KISS and they provide social events to gain attention to there audiences and community. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The target audience towards KISS is aimed at people from the ages of 15-34. Most of there audiences are 60 percent female and 35 percent of that audiences l...
Read more

Denotation & Connotation

Image
  Denotation & Connotation blog tasks: advert analysis Create a  new  blogpost in your GCSE Media blog called ' Denotation and connotation '. 1) Write an analysis of the  WaterAid advert above  using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? Denotation: In this ad we can see a young boy next to the words dig toilets not graves(verbal codes).It also features the brand water aid (written code) to promote there branding. We can also see the background refers to where the boy is living in and how he needs our help (symbolic code).The facial expression of the young boy shows he is desperate of needing help(verbal codes). We can see that his clothes aren't really in the best condition and quality. Connotation: The words dig toilets and not graves shows us that they are trying to refer to there safety meani...
Read more

fruit bowl task

Image
  1)The colour pallet  of the first fruit bowl represents the colours of summer. This is because the colours of summer tend to be aquatic vibrant yet neutral to make it seem natural and not neon to an extent. The skills I learnt from this is select tool allowing me to fill in the fruit bowl with different colours. 2)The picture I used for this fruit bowl is a graffiti image. This is because graffiti has various amounts of colours making it an advantage for me to paste in different colours for the fruits. The skills I have learnt  doing this is using the magic wand to select paste my image on the certain shape I wanted to fill in
Read more