Radio: Launch of BBC Radio 1 CSP

 Radio 1 Launch CSP: blog tasks

1) What radio stations were offered by the BBC before 1967?

The radio stations that were offered by BBC before 1967 was radio 1 and the '' third programme''.

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

It was reorganized with new stations such as radio 2, radio 3 and radio 4.

3) What was pirate radio and why was it popular?
Pirate radio was a radio station allowed by the BBC. 

4) Why did pirate radio stop broadcasting in 1967?
Because it was illegally broadcasting different shows which didn't meet the standards and policy of BBC radio. This encouraged more children to use the radio during school nights as this resulted towards children and teens to fall back behind in education as they would encourage people to use the radio more. This lead to many concerns for parents as it may have affected some younger audiences.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
It promoted music that was on trend and that was popular encouraging the younger audience to use pirate radio stations as it offered listenable music and providing content for young listeners.
6) What was 'needle time' and why was it a problem for BBC Radio?
Needle time is the restricted amount of recorded music that could be transmitted by the BBC during the course of any 24-hour period.
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
 Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'. The "Third" programme became Radio 3 offering classical music and cultural programming. The Home Service became Radio 4 offering news, and non-musical content such as quiz shows, readings, dramas and plays. 
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?
The target audience in 1967 was promoted and aimed towards young people who were listening to pirate radio.
2) Why did Radio 1 initially struggle to attract young listeners?
Because the target audiences are mainly people around the age of 32 and then 41 percent of there audiences are young adults and teens.
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
The audience pleasures in  Radio 1 offers personal relationships, cooler and rebellious music. It also provides diversion such as emphasis on 
4) How is the BBC funded?
The BBC was funded by the government and it was represented as the most listened radio station worldwide creating a 10 million revenue. The BBC's revenue can use that 10 million to invest there profits to extend there channel and upgrade it.                                                   
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

The preferred reading for BBC Radio 1 is that BBC radio 1 offered entertainment, educational, broadcasting, and news programmes. This shows that BBC offers exclusive service that are useful for the audience. However the oppositional reading is that BBC radio is quite controversial. This is because needle time was seen as not efficient as it raised concerns that no one would buy any records for songs that they would want to listen to and instead take advantage of listening to the radio as it was accessible.