BLACKPINK: How You Like That

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK's fanbase is known as 'Blinks' and there demographics and psychographics towards there audiences are that in demographics they have 5.74 Million followers on Instagram,  Engagement rate of 8.85%, and largely known in countries such as Indonesia and Philippines. The psychographics towards BLACKPINK's audience is through the use of diversion, surveillance, personal identity and personal relationships. The use of these key points demonstrates a good, balanced, and close bond towards communication from BLACKPINK towards there audience or fans.

2) What audience pleasures are offered by the music video for How You Like That?

The use of the media code CLAMPS, The use of costume being presented in the 'How you like that' music videos represents a different variety yet unique sense of style for the band making there use of costumes in different scenes different which makes them stand out and make there target audience persuaded to watch there content as it seems appealing to them. Another audience pleasure being used in here is through personal relationships. This is because there fans can interact with them which gains them a sense of being closer to there idols which means that there representation is being presented from a positive view.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

In the scene of 0:11 the shot demonstrates the entire group together in a lower angle which makes them appear and appeal as quite dominant and powerful.

In the scene in 0:54 it demonstrates one of the members in a medium close shot. This is because it demonstrates appeals the members type of clothing which makes the audience watching this paying attention to different details on there costume.

In the scene 1:14 it demonstrates an establishing shot which shows the different scenery of the music video and the use of a high angle gives the audience an advantage of seeing the setting in a wider view to make the audience feel like they are seeing the music video in a real life point of view.

4) How was the How You Like That music video marketed and promoted to the audience?

One way of the music being promoted is by them releasing a single whilst adding a music video at the same time. This is because they were releasing an album before hand which makes there target audience more interested. Another marketing strategy they used was the advantage of posting in quarantine/lockdown. Another way is by video’s release was preceded by a series of teasers on the band’s social media accounts including posters, photos and individual band members in the videos. Another way of promotion is releasing dance videos in July 2020 which in 2021 i march a year later that dance video raised to popularity by 600 million views which was placed top 20 videos by all year on billboard magazine.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

One way is because the genre is considered unique and interesting. This is because the genre wasn't heard before which therefore appeared appealing towards a new range of audiences. As a result this would be the start of the rise of the KPOP industry. Another way is through the band BTS. The manufactured group gained an increase amount of population for there unique identity towards a new audience from the western world such as The UK and USA. This was because they were recognised for there talent and compassion towards singing. As a result the band BTS helped gain the recognition towards KPOP at its earlier stages.

Industry

1) How were BLACKPINK formed and what records have they broken?
In 2016 BLACKPINK were manufactured by Korean entertainment company YG entertainment. By 2020 they were the most successful KPOP band in the world hitting three and setting two Guinness World Records. 

2) What other successful artists have YG Entertainment created? You may need to Google this.

The other successful artists that YG Entertainment have created are:

-2NE1

-PSY

-IKON

-Winner

-Treasure 

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Music videos are now published on YouTube rather than on TV. This is because publishing music videos on YouTube is easier and accessible to share rather than on tv. This is so that the audiences can comment and promote the music videos rather than waiting for the music video to show on tv which gives the advantage of using the internet.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Through the use of social media and platforms. This is because they publish there music in different platforms such as YouTube, Apple music, Instagram, Twitter, Spotify and more. This is because they are using there advantage to use different rages of apps and platforms in order to promote there music as a unique marketing strategy which can gain a reinforced audience.

5) How are UK-based music videos regulated and what types of content require warnings? 

By the use of promoting violence, Drug use, sexual behaviour and more. This is because the topics like these are normalised in the UK industry which makes these type of music videos not streamed upon most platforms. Therefore UK based music couldn't be marketed as they are in the influence of promoting behaviour which is considered and reinforced as quite unappealing and uneducated.