Reception theory

 1) What is the preferred reading of a media text?

The message that the producers want the audience to believe.

2) What is the oppositional reading of a media text?

When the consumer takes away the opposite message or belief, different to what the producers want .


 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?
 That young teenagers in Harry Brown aren't really portrayed as they are in the film and in the film they are portrayed quite exaggerated to what they are in real life and how it can mislead on there representation as teenagers. 

4) Why might young people reject this reading and construct an oppositional reading of the trailer?
 
Because the audience probably experienced what young teenagers in the uk are like and how it can make them believe that there idea of teenagers could be false to them as other peoples perspectives are different. However the audience could look at the trailer and think the entire of UK is dangerous and really The UK is like any other country.

Look at this McDonald's advert:































5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

The preferred reading in this advert shows us that the big mac is made to make you full. This is because the advert says ''McDonalds introduce introduces Big Mac. A meal disguised as a sandwich. If we zoom in onto the word disguised it shows that the big macs quantity equivalents to a regular sandwich making this convincing that it can make you full. In the bottom of the advert we can see descriptive information about the ingredients used in the burger. This appeals to the audience that the burger is made fresh and new. The negotiated reading for this is that its unhealthy. This is because describing a big mac as a meal makes the audience think its unhealthy as it is represented a sandwich being a meal which makes it less convincing for customers to purchase. The oppositional reading for this is that the big mac is just a meal itself. This makes the audience to respond to this  that it is mainly directed to people who are more hungry to make them full.















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