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  1) What is a   conglomerate  in the media industries? The media companies that are in control and dominant to the smaller companies (subsidiary) 2) What is a  subsidiary ?  Smaller companies that are beneath the conglomerate 3) What are the benefits for media companies of  vertical integration ?  The companies that have complete ownership and own different companies whilst maintaining in the same group. 4) What are the benefits for media companies of  horizontal integration ?  Competition will be cancelled out by making money from both companies. They can spot different ways gain more revenue from hopping to different major platforms and purchasing them such as Disney purchasing fox. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits.  There are examples in the notes above to help you.  Pixar, Instagram and Coca cola 6) What is  convergence  and wh...

  1)  List any tasks you have that are missing or incomplete. All of them are completed and up to date. 2)  Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. They are all completed. 3)  Finally, come up with a list of  three  things you are going to do this half-term to help you make progress in Media. To use key media words, Understand the purpose of different concepts and how I can define my answer with detail.

  1) Write a definition of a   passive  audience: An audience that gain different messages from movies, texts, journals and more. 2)  Write a definition of an  active  audience: An audience participating/engaging through media messages. 3) Write a definition of the  hypodermic needle  theory: Taking intended messages that are passive for the audience  from the producers as if it was injected in their minds. 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY: Media text- Linked in  > Why: It tells the company or the business if the person meets there...

  1) What is the preferred reading of a media text? The message that the producers want the audience to believe. 2) What is the oppositional reading of a media text? When the consumer takes away the opposite message or belief, different to what the producers want .   3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?  That young teenagers in Harry Brown aren't really portrayed as they are in the film and in the film they are portrayed quite exaggerated to what they are in real life and how it can mislead on there representation as teenagers.  4) Why might young people reject this reading and construct an oppositional reading of the trailer?   Because the audience probably experienced what young teenagers in the uk are like and how it can make them believe that there idea of teenagers could be false to them as other peoples perspectives are different. However the audience could look at the trailer and think...

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW= Overall a good first assessment Steven. Able to use specific media terminology to develop your responses EBI=A few careless mistakes e.g connotation of the background for water aid advert. More detail needed for Q3 on how denotation and connotation can be applied to the unseen media product. 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1 Q2: 1 Q3: 5 Q4:1 Q5: 4 Q6: 3 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. I feel like my strongest one was question 4 because i was able to identify the camera shots of the image and what the purpose of it and the impacts of how the audience would react to it and further explaining its main purpose. 4) Identify one of your  weaker  quest...

  1) What information do media companies use to create a demographic profile of their audience? The media companies use age, gender, race, location, employment status 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Because its more specific for the audience so that it would bring out there attention. 3) What are the seven different Psychographic groups?  The seven different psychographic groups are: The Aspirer The explorer  The reformer The Succeeder The resigned  The  struggler The mainstreamer 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer: They seek towards status The explorer : They seek towards discovery The reformer: They seek towards enlightenment The Succeeder: They seek towards control The resigned: They seek to survive  The  struggler: They seek to escape The mainstreamer: They seek to security 5) What psychographic group or groups ...