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  Task 1 Create an A4 document in Photoshop. Choose a font to represent the following words (you may need to Google their meanings). Think about: UPPER or lower case? Font size? Angle? Position on page? Mistake Harmony Falling Personality Elastic Emperor Brittle Globe Radiation Relax Madness Task 2 Choose three of the words and create an instant graphic identity for each (see image right). Use the tools, effects and colour available in Photoshop. 

  1 )  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert   4 )  Advertising CSP 2: Audrey Hepburn Galaxy advert 5)  Media assessment 2 learner response 6)   Advertising CSP 3: Represent NHS Blood campaign  

  1) What is an advertising campaign? An advertising campaign is an advert that shares a singular theme, message and idea to raise awareness of an issue or brand itself to gain an emotional impact towards the audience. This is usually appeared across multiple media platforms such as online and broadcasts. 2) What is the objective of the NHS Represent campaign?  The objective of the NHS represent campaign is to convince a lack of audience to be persuaded/convinced to donate blood for others for a significant cause. The NHS campaign is advertised through the genre of Rap making this a unique marketing to donate blood and also including famous celebrities to make this advertisement recognisable and viral. 3) What does this advert want people to do once they've seen it (the 'call to action')?  The call to action towards this advert is to participate in donating blood towards those who need it as in the end of the advert there is a clip where it shows that there is only 3 perc...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Steven, some knowledge of film industry in regards to funding income + expenditure in references to the film CSP's. EBI: For Q3 you need to apply Hall's reception theory to the unseen advert. Revise media codes + vertical interrogation too. 2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1: 1 Q2: 0 Q3: 4 Q4: 1 Q5: 2 Q6: 11 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. Question 6 because I needed to mention more on Marketing and distribution to get more marks. -media codes -vertical in...

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? The key convention of the ad is: Sound=Soundtrack is from a 1950s advert. Logo=Galaxy Narrative=The women (Audrey Hepburn) needed saving by the man. Call to action=galaxy chocolate helps you solve your problems. Promotes happiness and enjoyment. Mise en scene=Setting is in the famous Amalfi coast which reinforces luxury actor Audrey Hepburn the famous Hollywood actor from the 1950s. 2) What is the key message the Galaxy advert is communicating about its chocolate?  The slogan for the advert will help you with this question. That the chocolate brings comfort and happiness and that its promoting the audience to purchase the chocolate. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?   She is a well known actor from the 1950s and the reason why her face is used in this advert is because her face promotes the product for galaxy so that her ...

 1) What year was the advert produced?   This advert is produced in 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.  Women were presented as inferior and powerless and they were presented to be as a stay at home wife making information about women is misleading as this i9s an example of a negative stereotype. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? Its quite bold and it stands out making it eye catching to there audience and also how the word bright is in a capital letter for the B emphasizing that the product being portrayed is worth paying and that its effective . 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?  The use of hair and makeup sho...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. That they only do work at home and that they do only washing, cleaning and cooking 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. That they all should be wearing minimal clothes in order to fit the beauty standards 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  They have less controversy and more diverse and the adverts are not ste...