Media assessment 2: learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Steven, some knowledge of film industry in regards to funding income + expenditure in references to the film CSP's.

EBI: For Q3 you need to apply Hall's reception theory to the unseen advert. Revise media codes + vertical interrogation too.

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1: 1
Q2: 0
Q3: 4
Q4: 1
Q5: 2
Q6: 11

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.
Question 6 because I needed to mention more on Marketing and distribution to get more marks.
-media codes
-vertical integration
3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.
 The oppositional reading for this is that the women is portrayed as masculine which can be misleading as it gives off a negative view that although she is overcoming the stereotypes she is portrayed as a man which isn't a good thing as it can offend others.



4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.
Vertical interrogation= When one conglomerate owns different companies e.g. Disney owning marvel.

benefits for this is that they have the chance to take some of the income that there owned company gets meaning that the conglomerate wont be in finance.

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 
-In conclusion, Hollywood blockbusters and low-budget independent films are so different it is
difficult to believe they are part of the same industry.

-Finally, guerrilla marketing methods were used to generate interest in the film
despite a small marketing budget.

-The film is extremely political and intended to inform its audience of the damage the
government’s austerity and benefits cuts were having on ordinary working class British people.

-London. All of this helped to generate £11m at
the worldwide box office, making this one of Ken Loach’s most successful films financially.

-However, it could be argued that low-budget films such as
Ken Loach’s I, Daniel Blake are not attempting to compete with Disney and Marvel and instead are
trying to exist on their own terms.

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