Statement of intent feedback and redraft

 

Mark

Comments

6

Link to brief: 3 Use of media terminology (language/representation/theory): 3   Comments for AQA: The candidate demonstrates a clear statement of intent with aspects of media language demonstrated such as the use of settings, character types and traits which help communicate the narrative of the music video There is a lot of subject specific media terminology referenced throughout the statement such as visceral, voyeuristic and vicarious audience pleasures   Next steps: Be careful as your statement of intent still mentions the fact that is it a preliminary product rather than the actual coursework. Also remember you are writing this as if you have not yet filmed or produced any material so go back and amend this accordingly In places, your statement of intent feels too descriptive instead consider how this would appeal to your intended target audience and what message your product will contain for them. Consider other theories such as Blumler and Katz and Todorov in which you could also reference

 

The artist and the song I chose for my preliminary music video is Nikes - Frank Ocean . In this 1:50 to 2:10 minute  music video, it will involve the following of a corrupted environment, possession of drugs, negative change and collided paths. One contrasting thing that will highlight in my video is that someone who is in possession of using drugs look up to someone else who has positive path whilst another person who has a simple life looks up to someone who is corrupted and unthinkable. The two shots I used in this music video was a high angle shot (to represent innocence and lack of capability)  and a low angle shot (to represent power and dominance).

The use of demographics reinforce stereotypes of gender align how most males commonly contribute to doing illegal substances and commit crimes that go against the law and the psycho graphics show different lifestyles being represented such as crime,verbal abuse and false accusation. The preferred reading for my music video is about how environmental changes can impact someones life significantly despite of contributing in crimes. However the oppositional  reading for my music video is that the protagonist should have separated himself from the negative outcomes that would significantly impacting his life. The use of juxtaposition shown in my music video is presented through setting as my first scene introduces a dark setting whilst during the video its presented during the day.The use of constant images and zoomed in shots bring attention for the audience to have some sort of thrill and excitement. 

The use of visceral pleasure that is going to be shown in my music video is that there is a scene where one of the antagonists calls the police which gives thrill to the audience.This generated immediate tension and excitement for this scene and how the act of calling the police creates a cliffhanger for the people watching. The use of vicarious pleasure shown in my music video is through the interactions of the protagonist and the antagonist/ villain.This pleasure brings danger and fustration for the audience. The use of voyeuristic pleasures is shown through the protagonist and antagonist walking down a pathway where the other antagonist follows them whilst they are distracted. Propp's character theory is presented by the protagonist being in a vulnerable position (to prevent a negative outcome) whilst his friend is a side kick who tries to prevent the negative situation from occurring whilst the villain is the antagonist who follows the protagonist by placing cocaine into his bag. The use of Blumer and Katz's theory reinforces social needs. The deliver of music intriges the audiences watching as the lyrics are relatable about social life. My video delivers chaos whilst also contrasting a simple life.