Music video: Introduction

1) What are the key conventions of music video?

In music videos the key conventions that are featured are:

-fast paced movements

-Camera work or editing

-A performance

-An element or narrative

-Visual effects

-Intertextuality 

2) What is intertextuality?
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references

3) When did music videos first become a major part of the music industry?
It became major during the late 80s


4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
In 1981 a channel called MTV (Music television) brought out the popularity and recognition of music videos from history and how it has made an impact in the generations and the music industry itself.


5) How are music videos distributed and watched in the digital age?
In todays society music videos are now distributed through social media platforms such as YouTube, Twitter, Instagram etc. Unlike the past generations, music videos can be easily watched continuously unlike in the past you would have to wait for the music video to be seen or watched. 

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