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  Task 1 Create an A4 document in Photoshop. Choose a font to represent the following words (you may need to Google their meanings). Think about: UPPER or lower case? Font size? Angle? Position on page? Mistake Harmony Falling Personality Elastic Emperor Brittle Globe Radiation Relax Madness Task 2 Choose three of the words and create an instant graphic identity for each (see image right). Use the tools, effects and colour available in Photoshop. 

  1 )  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert   4 )  Advertising CSP 2: Audrey Hepburn Galaxy advert 5)  Media assessment 2 learner response 6)   Advertising CSP 3: Represent NHS Blood campaign  

  1) What is an advertising campaign? An advertising campaign is an advert that shares a singular theme, message and idea to raise awareness of an issue or brand itself to gain an emotional impact towards the audience. This is usually appeared across multiple media platforms such as online and broadcasts. 2) What is the objective of the NHS Represent campaign?  The objective of the NHS represent campaign is to convince a lack of audience to be persuaded/convinced to donate blood for others for a significant cause. The NHS campaign is advertised through the genre of Rap making this a unique marketing to donate blood and also including famous celebrities to make this advertisement recognisable and viral. 3) What does this advert want people to do once they've seen it (the 'call to action')?  The call to action towards this advert is to participate in donating blood towards those who need it as in the end of the advert there is a clip where it shows that there is only 3 perc...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Steven, some knowledge of film industry in regards to funding income + expenditure in references to the film CSP's. EBI: For Q3 you need to apply Hall's reception theory to the unseen advert. Revise media codes + vertical interrogation too. 2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1: 1 Q2: 0 Q3: 4 Q4: 1 Q5: 2 Q6: 11 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. Question 6 because I needed to mention more on Marketing and distribution to get more marks. -media codes -vertical in...