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  1) What   key conventions   of TV advertising can you find in the Galaxy advert? The key convention of the ad is: Sound=Soundtrack is from a 1950s advert. Logo=Galaxy Narrative=The women (Audrey Hepburn) needed saving by the man. Call to action=galaxy chocolate helps you solve your problems. Promotes happiness and enjoyment. Mise en scene=Setting is in the famous Amalfi coast which reinforces luxury actor Audrey Hepburn the famous Hollywood actor from the 1950s. 2) What is the key message the Galaxy advert is communicating about its chocolate?  The slogan for the advert will help you with this question. That the chocolate brings comfort and happiness and that its promoting the audience to purchase the chocolate. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?   She is a well known actor from the 1950s and the reason why her face is used in this advert is because her face promotes the product for galaxy so that her ...

 1) What year was the advert produced?   This advert is produced in 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.  Women were presented as inferior and powerless and they were presented to be as a stay at home wife making information about women is misleading as this i9s an example of a negative stereotype. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? Its quite bold and it stands out making it eye catching to there audience and also how the word bright is in a capital letter for the B emphasizing that the product being portrayed is worth paying and that its effective . 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?  The use of hair and makeup sho...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. That they only do work at home and that they do only washing, cleaning and cooking 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. That they all should be wearing minimal clothes in order to fit the beauty standards 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  They have less controversy and more diverse and the adverts are not ste...

  1) What   key conv entions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. The colour scheme in the Skittles is quite vibrant making the marketing of Skittles  recognisable and drawing their audience's attention. The phrase 'Taste the rainbow' is recognisable since they have built their product and brand and let the target audience know. The use of the rainbow has connotations of happiness, so it makes the audience imagine that the sweets would convince them to buy them as it suits a quite positive vibe. The USP (No other product claims or uses the image of a rainbow. Also, they have made the rainbow in the background entirely out of Skittles. This is completely different to almost every other brand. This gives the image of a rainbow an immediate connotati...