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OSP: Rashford & Kardashian - Language and Representation

Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford uses verbal and non verbal codes throughout his website whilst Kim Kardashian uses a range of written codes and serif font on her family website showing a modest website. 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  Three examples of Marcus Rashford promoting his brand is by the use of different collage pictures of himself on his home page, the use of minimalist colours and the use of a navigational bar menu which represents a verbal code. 3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.  ...

OSP: Introduction to influencers

  1) What years did YouTube, Twitter and Instagram launch? YouTube was released in 2005 Twitter was released in 2006 Instagram was released in 2010 2) What is the definition of an influencer? The definition of an influencer is someone or a group who impacts or changes a person to follow what they do ethically. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. An example of an influencer is Kim Kardashian and she has 70 million followers. She is widely known for her business clothing brand skims and is a self billionaire. 4) How big is the influencer industry according to the article? The influencer industry is significantly massive as the role of upgraded technology plays a massive role for influencers as they gain fame and popularity at a short space of time. 5) What are the problems associated with being an influencer? A problem with being an influencer is that sometime...

Statement of intent feedback and redraft

  Mark Comments   6       Link to brief: 3 Use of media terminology (language/representation/theory): 3   Comments for AQA: The candidate demonstrates a clear statement of intent with aspects of media language demonstrated such as the use of settings, character types and traits which help communicate the narrative of the music video There is a lot of subject specific media terminology referenced throughout the statement such as visceral, voyeuristic and vicarious audience pleasures   Next steps: Be careful as your statement of intent still mentions the fact that is it a preliminary product rather than the actual coursework. Also remember you are writing this as if you have not yet filmed or produced any material so go back and amend this accordingly In places, your statement of intent feels too descriptive instead consider how this would appeal to your intended target audience and what message your product will contain for them. Consider other theories...

Assessment feedback

1) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  two  WWW bullet points (What Went Well) and  two  Next Step bullet points for your preliminary exercise.  WWW: -I managed to use a range of different clips for my video. -Somewhat of a clear narrative and have some good dialogue. Next step: -To improve on making a narrative story line -Add more clips relevant to the topic of my video -Add more close up shots,long shots  2) What have you  learned  from the preliminary exercise that will help you in the actual coursework project? List  three  things you have learned or will do differently as a result of this exercise. You may want to comment on organisation, actors, filming, editing or something else entirely but be  specific .  -I learnt how to mute clips,shorten clips,placing camera angles,dialogue and publishing my music video. WWW: 1. Very good demonstration ...

Year 11 Paper 1 baseline assessment: Learner response

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to) WWW: Steven, good knowledge and understanding of social, cultural and historical contexts of Tatler CSP. Next Step: Revise media terminology e.g camera shots and ownership and more detail needed of how films are marketed. 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. • Verbal codes • Use of language • Colour palette 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP.  There is disequilibrium at the start when the village in Italy is associated with chaos (fruit falling, bus stopping, people shouting). This is juxtaposed with the calm, heroic persona that the audience encounters when they meet Hepburn...

Accountability Check: Coursework Checklist

  Music Video Table: Item Progress Statement of Intent (Max. 300 Words)                       Min. Two Filming Locations                    A Clear Narrative/Story                                 Min. Two Characters (Including a Protagonist)                    Variety of Camera Shots, Angles and Movements                    Diegetic sound (which could include but is not restricted to dialogue, Foley sound and ambience /atmosphere).                             Non-diegetic sound (which must include but is not restricted to music).                   Use of narrative codes and media language ...

Statement of intent

The artist and the song I chose for my preliminary music video is Skywalker - Miguel (featuring Travis Scott). In this 30-40 second music video, it will involve the following of a corrupted environment, possession of drugs, negative change and collided paths. One contrasting thing that will highlight in my video is that someone who is in possession of using drugs look up to someone else who has positive path whilst another person who has a simple life looks up to someone who is corrupted and unthinkable. The two shots I used in this music video was a high angle shot (to represent innocence and lack of capability)  and a low angle shot (to represent power and dominance). The use of demographics reinfo rce stereotypes of gender how most males do illegal activities that go against the law and the psycho graphics show different lifestyles being represented . The preferred reading for my music video is about how environmental changes can impact someones life significantly. However the o...